Strategy

Gaming is consistently converging with the leading communities on TikTok, blurring the boundaries between what gaming is and isn’t. The intersection of communities drive gaming into mainstream culture with mainstream culture influencing gaming at large, creating an infinite loop of inspiration. 

The content on TikTok about #gaming is present across diverse audiences and communities. Gaming is rooted in #Tech, #Music, #Sports, #Fashion, #Magic, #Makeup, etc.

Gaming Visual Identity was developed to adhere to big gaming comminuty on TikTok across the globe and attract new gaming entertainment fans. This toolkit is being used in different markets globally by internal TikTok design teams and by agency partners.

Design

Global Gaming design system complements core TikTok Brand Guidelines and it is a comprehensive toolkit that provides a cohesive and dynamic visual identity across various mediums, including flexible motion techniques and graphic design guidelines for print, merch, experiential elements for events and Out of Home applications.

An extensive set of 3D glass icons complement gaming and partner creatives on TikTok without overshadowing the platform's UI. These icons cover various genres and tones, adding a distinctive visual style. A set of dynamic background grids represent the convergence of the digital and gaming worlds with culture on TikTok. Always in motion, they create dimension and energy. UGC Treatment allows to extend an image subject beyond the vertical user generated content frame, enhancing visual storytelling.